The final frontier for entrepreneurs everywhere. The place we're all told we have to be in order to be successful. If you're a business owner, I can all but guarantee that you've heard those words uttered by someone at some point in the game.
The problem is, just being on Twitter isn't enough to make you an overnight success.
You actually have to do things.
Other great things to do on Twitter: respond to other people's tweets, ask questions, share articles and resources, hit up your favorite entrepreneurs or celebrity crushes, and follow people who do things you like and/or care about.
There are also a few things that you should STOP doing on Twitter. That is, if you want it to be a useful tool for your business.
- STOP using Twitter as a feed. I can't tell you the number of Twitter accounts I come across that are a straight up feed for a blog, Facebook Page, Etsy shop, Instagram account, Pinterest account, Yelp reviews, 4 Square check-in's, Paper.li, and the like. If people really wanted to see those things, they'd go directly to the source. This isn't to say that you can't have any or all those things showing up in your Twitter feed, it simply means it shouldn't be the only thing showing up.
- STOP retweeting everything. Another big Twitter no-no is filling your feed with other people's content. An occasional share, or retweet (a.k.a RT), is great. It shows that you are paying attention and sharing what is interesting to you. What's not great, is when it's the only thing you do. It just becomes annoying.
- STOP with the #teamfollowback crap. There was a huge trend on Twitter when it started to have a large number of followers for the sake of having a large number of followers. While that can be a huge ego boost, it's actually not great for doing things like having meaningful interaction with people. Some social media guru's may also tell you that it's more about the ratio of followers to following that's meaningful. Whatever the case may be, subscribing to the #teamfollowback mentality is bad for business. So stop doing it.
- STOP posting your Twitter stats to your feed. The only person who really cares how many people follow you or unfollow you is you. Seeing those stats in your feed is unprofessional and can turn potential clients off pretty quickly. It also has the effect of making you look like a total newbie, even if you've been in business for years.
- STOP tweeting like a tween. Nothing says unprofessional like a string of emoji or emoticons, a thousand exclamation points, bad grammar, abbreviations galore (SRSLY), hashtags out the whazoo (you have seen the Jimmy Fallon + Justin Timberlake parody on this, right?), or misspelled everything tweet after tweet. One or two here or there is fine, and sometimes even encouraged. But an entire Twitter stream filled with one (or all) of those things will make you one unpopular chica.
Hopefully this list hasn't shamed you off of Twitter.
A lot of these come from experience (of the been there, done that variety), and others from observation and sheer annoyance. If you find yourself guilty of any of these "offenses", that's okay. It's always possible to change it up and turn Twitter into a fabulous resource for your business.
What are your biggest pet peeves about Twitter, or things that you wish people would stop doing?
Respond in the comment below.
Or, better yet, hit us up on Twitter (click here to tweet).
Hey @wepropelle, my biggest pet peeve about Twitter is _____________ (fill in the blank)."
ABOUT THE AUTHOR:
|Emily Levenson is a therapist turned holistic health coach who has devoted her life to helping others rewrite the story of their lives and feel deeply connected to their truth.
When she's not delving into the dark corners of the unconscious, you can find her writing about her journey to get pregnant, testing people for food sensitivities, or planning epic events with the women of Propelle.
Find out the latest life lesson that Emily has learned over on her website, emilylevenson.com.