The Power of The Personal Note

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In this technological day and age, it's getting harder and harder to stand out.

Did you know that 144.8 billion emails are sent each and every day?

That's a heck of a lot of emails—120 per day on average— to wade through and respond to on a daily basis.

Additionally, most people (about 82%) are reading those emails on a mobile device, meaning that a good majority end up getting buried, lost, or simply deleted without so much as an open.

So, how do you stand out amongst the technological clutter?

With a hand-written note, of course!

Think about it. What kind of mail (if any) do you get on a daily basis? My mailbox tends to be full of bills (boring), local magazines (snooze), and catalogs (snore). When a sweet little note shows up in my mailbox, it stands out.

As in, I cherish it.

I don't forget about it either. I am 1,000x more inclined to want to connect with whomever sent the card. Or want to do something kind in return.

If you think about it, that type of response is exactly what you want when building and nurturing your business.

You want to stand out in the marketplace.

You want people to remember you, think kindly of you, and connect with you.

You want to be top of mind.

So the next time you're putting together a marketing plan, why not include a little snail mail outreach as part of your game plan?

*Statistics used in this post came from this article on Mashable.


Emily Levenson, Propelle Co-Pilot Emily Levenson has been inspiring others since the turn of the century. She has been referred to as a rainbowmaker, a magical mentor, and a game changer.Most days, you can find Emily tweeting up a storm, blogging about the delicious and healthy foods she creates, playing on Pinterest, and Facebooking with the best of them.Emily has been lucky enough to have been featured in the Pittsburgh Post-Gazette, The Pittsburgh Business Times, NEXTPittsburgh, and on WTAE-TV.