Style Summit Spotlight: Lexi Shapiro

lexishapiro

When we first announced we were doing the Style Summit, Lexi was the very first person to sign on. Her enthusiasm, support, and generosity are something we will be eternally grateful for.

And if that wasn't enough, Lexi is one of the most creative people we know. Her edgy style and playful humor lends to a darkly beautiful, visually inspiring, captivating image.

Definitely the kind of thing that will make you and your business leave an inspired impression.

But don't take our word for it. Get your tickets for the Style Summit and see first hand how wonderful Lexi is. Have her snap a complementary head shot while you're at it.

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Name: Lexi Shapiro
Job Title: Fashion Photographer
Website:lexishapiro.com
Twitter:@lexishapiro

Introduce yourself and your business as if you were speaking from the cockpit: Greetings, ladies and gentlemen, this is your captain speaking. I’d like to thank you for choosing Lexi Shapiro photography. I have turned on the “fasten seatbelts” sign, but there is no need to fear turbulence; I anticipate nothing short of a fun, glamorous ride.

At this time, I request that you turn ON your mobile devices and laptops and head on over to lexishapiro.com to view my portfolio and connect with me. Please also take note of the smoking sign, as I’d like to remind you that this is a smoking hot flight, and by our estimated time of arrival you will be feeling fabulous, beautiful, and empowered.

How do you show your personality through your style? How does your style relate to your business?
While I’m not much into astrology, there is something to be said for my duality as a Gemini coming through in my wardrobe. I’m a feisty, creative woman and my style is an excellent way to express that and play around.

It can vary greatly from one day to the next and I’m big on statement pieces. If I’m heading out to karaoke night with my friends (as I SO love to do), I might opt to wear an edgier outfit and my favorite knee-high Doc Martens. A client meeting may be the perfect opportunity to shift gears and wear a more conservative shift dress.

With photography, the most important things to understand before beginning any shoot are the client’s exact needs and what market/base the photograph will need to appeal to. The same can be said for my sense of style. There is a time and a place for every outfit and it is in understanding when to wear what that really allows your style to shine.

If you could name a nail polish color after yourself or your business, what would it be?
“Get Sexy!” is what I would have to call it. It would start off colorless, and once applied would become whatever color made the wearer feel beautiful that day. I started using the catchphrase “Get Sexy” on my quest for world domination because I firmly believe that “sexy” is a state of mind and that it’s entirely possible for any woman to get there. It is my goal, using the skills that I possess, to help make women feel beautiful, confident, and sexy.

Not all flights are smooth. Tell us about how you handle turbulence in your business.
I’m a huge Project Runway fan. As I‘m sure many of you are familiar with, they constantly use the phrase “make it work” and they have “make it work moments” during which they are under a ton of pressure and things are going wrong.

I can’t even begin to tell you how many times I’ve found myself saying that phrase in my head throughout my career thus far (always in my best Tim Gunn voice, of course). I think it’s really crucial to maintain that attitude in your own business, because, realistically, things ARE going to go wrong. You need to be quick-thinking and prepared to “make it work” however necessary (especially in an industry like photography where you are putting so much faith into your gear to function properly).

That, and have a Plan B… and, have a Plan C… and so on and so forth. If something does go wrong, it’s a lot less stressful when you already know what your back-up options are.

Who is the wind beneath your wings?
I would have to say my mother. To be totally candid, I come from a long line of women who have settled, especially career-wise, in life. From a young age, my mother has always been supportive and pushed me to break the pattern, to go after my dreams, and to not settle for anything short of achieving the goals I have set for myself.

Advice to other women as they navigate the business world?
Be yourself at all times. If you try to fit the mold of “this is what I think someone in this career field should say/do/wear etc.,” not only are you going to lose your mind, but it will be obvious to those around you that you’re not being yourself, and it could be a turn-off.

You are your number one selling point. People could choose any other business, but they came to YOU, in specific, for a reason. Simultaneously, like attracts like, and you’re much more likely to end up working with clients/customers doing something that you genuinely enjoy if you let your guard down and dare to be unabashedly you.

Be yourself. Be gracious. Be humble. Wear sunscreen. Xoxoxo.