Spotlight: Jennie Pelled

Calling all you Pittsburgh Moms. Jennie Pelled is someone you must meet!

She runs Urban Mommies—along with her partner Katie Whitlatch—and plans all sorts of awesome activities for moms and their children. The events are a great way to explore the city as well as a way to meet other moms.

We're so excited that Jennie agreed to share her store with us. Enjoy Jennie's Q&A!

P.S. We hope to see you at the next Propelle Networking Happy Hour on Thursday, November 10 at AVA!



Introduce yourself and business as if you were speaking from the cockpit
My name is Jennie Pelled. I am a life long Pittsburgher. Some one wise once told me that there are two kinds of Pittsburghers: ones that leave and eventually come back and those that never leave. I fit into the first category.My husband and I relocated to Sarasota Fl in 2000 and moved back in 2002. Two years later we were off again to Ann Arbor Michigan only to return in 2006. And we have stayed put ever since.

Since then we have had two children and I became a stay at home mom. But it occurred to me that even though there is an innate passion to live in Pittsburgh, there was a lot about my beloved city that I didn't know. What do you do with two active boys on the weekend? Are there kid friendly restaurants, stores, activities? What is the difference between each of the unique neighborhoods? What do they each have to offer?

When did you earn your wings?
Enter urban mommies. My business partner Katie Whitlatch and I purchased the company in March of 2011. We were super excited to get out of the house with our babies and explore the city in a whole new way. We both hated the feeling of being trapped inside because we didn't know where we could take the children without offending the general public, and we didn’t want other moms to feel the same. So, we have set out to create children friendly programs and events that are geared toward simulating mom’s mind and giving her the confidence to be amongst the general public with baby and all that that entails.

Not all flights are smooth. Tell us about how you handle turbulence in your business.
In the beginning of planning Urban Mommies events, we were nervous on how other moms would receive us and what we were trying to do. We actually went to a business mentor at one of the local colleges for some kind of guidance. This was a huge confidence mistake. Not only did this fellow mom and entrepreneur suck the wind out from under us, she made us second guess purchasing urban mommies. Katie and I were completely deflated. We decided to believe that she was jealous that she didn’t come up with the idea first. We really haven't thought of her and her “wonderful” advice since. We learned that even the “experts” don’t always know whats best.

Advice to other women as they navigate the business world?
Even though I am still new at this, I have figured out that you should always go with your instinct and never let anyone take your confidence away. There will always be that customer or client that just isn't into what your selling, but for every one of them there are two more that think you rock.

If you could name a nail polish color after yourself or your business, what would it be?
I really am a nice person and I am really laid back, but for some reason Bitchin’ Blue is my color. The older I have gotten the less tolerance I have for silly dumb sh*t. (Pardon my french, but I don’t have another word that would work.) My dad always told me that I am a champ at complaining. So I think that Bitchin’ Blue fits.

Who is the wind beneath your wings?
If you have ever seen the Property Shop on HGTV, you know Tatiana Londono is one great business woman. I watch that show and amazed at her boldness and strength. In real life, my mentor is Katie Whitlatch, my business partner. She possesses some of the qualities that I have always wanted to acquire. She is a great people person, super organized, inventive and passionate. Plus she is a lot of fun to hang out with.