5 Steps To Laser-Focused Clarity In Your Business.

motivation like whoa At the beginning of the year, Kate and I took the leap and signed on for a coaching program of our own. We were ready to take Propelle to the next level—to really kick things up a notch for the women we serve—and to learn from someone we admire a whole hell of a lot.

Before the course even started, we were asked what our #1 goal was for the duration of the program. What did we want to focus on above everything else?

At the time, our goals were around list building, course development, VIP coaching, growing our Rock It! membership, and tripling our income. What were we willing to commit to for the next 12 weeks of the coaching program—to anchor every decision, action item, and conversation on?

In the end, we chose a financial goal. Because everything else on the list would be a stepping stone for hitting our big, juicy financial goal.

We have continued to use this concept—what do we want to focus on above everything else—throughout the course of the year. And the results have been incredible.

We've met and connected with an amazing number of women entrepreneurs. We've tried out new approaches, including paid advertising with one of our favorite podcasts. We've committed to sending out weekly newsletters and to stepping up our game on other social media platforms. We've launched our very first virtual program. And we've even tripled our Rock It! membership.

We've been driven, focused, and super clear about what we do and who we serve.

And we want to encourage you to do the same.



  1. Write down everything you want to accomplish for the next 3 months. It could be financially driven, or it could be about product sales, developing an online course, growing your list, posting on your blog every single day, hiring a coach or a virtual assistant, signing the contract on a physical space, interviewing 100 people... No judgment, just write it down.
  2. Look for the bigger picture. Is there one goal that would make all of the others possible? If you want to make $1,000 a month, would developing an online course help you get there? If you want to hire a virtual assistant or coach, would $10,000 in additional revenue allow you to do that? There is no right or wrong here, it's really about finding the thing that makes all of the other things possible.
  3. Pick ONE thing. I know. It's hard to narrow it down to just one thing. The good news is, you can always revisit your goal if it doesn't feel motivating or you realize that something else is actually a bigger priority for that time period.
  4. Put a number on it. What will it actually take to hit your goals? How many new clients, sales, and/or newsletter signups will you need each day/week/month to hit your goal? How many people will you need to contact, coffee dates will you need to set up, distributors will you need to reach out to, or posts will you need to write in order to hit those numbers? The more details you have, the more likely you are to hit your goals.
  5. Always refer back to your #1 goal. Plaster your goal everywhere. Have it at the top of your to-do least each week, create a desktop wallpaper for your computer, put post-it notes all over your office so that your goal is top of mind. Refer back to your #1 goal whenever you make a decision—will this take me closer to my goal or get in the way of reaching it? The more your goal is top of mind, the more likely you are to hit it.

Here's to exciting clarity and laser-focused determination!

X+O, Emily