We are super excited to share with you the awesomeness that is Veronica Varos.
This woman has creativity just ooooozing from her pores. Her photos — from the weddings she shoots to the boudoir sessions she does—are majestic, whimsical, and coy.
Veronica has the unique ability to bring out the best in people; to make you feel confident in your own skin. And she does that whether she's behind the lens shooting pictures, or in front of it and talking with you.
We hope you enjoy getting to know Veronica as much as we have. And we know you'll be inspired by her words (and images, when you visit her sites!!).
Introduce yourself as if you were speaking from the cockpit.
Goooooooooooooooooooood afternoon, ladies and gentlemen. My name is Veronica Varos, a 27 year old, Pittsburgh-born, documentary wedding photographer living in the suburbs of the city. On behalf of Veronica Varos Photography, I want to welcome you aboard Propelle flight 113 service from Pittsburgh to Awesometown. We are currently at 1,204' and that will likely remain our cruising altitude for today. The route of this flight will take us from business-start-up-story to tips-on-maintaining-and-staying-strong. Please sit back, relax, and enjoy the flight. Once again, welcome aboard.
When did you earn your wings?
Beginning in 1997, at the age of 11, I began creating and selling websites and fan-sites for bands. By the time I was 13, I had been approached to work with Rolling Stone Magazine along with nearly all of my favorite bands.
As a “thank you” from one band in particular, I was sent a few press passes. I gave them to my mother. I really didn’t have much of an interest in using them but she loved the idea. During that particular concert, I remember standing at my seat and watching her dance around in the Orchestra Pit while snapping up-close-and-personal photos of the band, looking as though she was having the-most-fun-anyone-could-possibly-have.
A few months later, another band sent me press passes. I took my mom and dad’s 35mm and also had the-most-fun-anyone-could-possibly-have. I continued photographing concerts for bands and record labels until I was around the age of 22, at which point I was asked to photograph a friends wedding. The rest is history.
If you could name a nail polish color after yourself or your business, what would it be?
It would have to be a rich shade of red, the color of empowerment and action – which I wear to nearly every meeting I have. But it would have to be called “Coy,” the name given to me by my nephew, which is completely contrary to the meaningof the color.
Not all flights are smooth. Tell us about how you handle turbulence in your business and life.
Stay positive. That is, by far, the most important thing when starting (and maintaining) a successful business. Strange and difficult situations you could have never previously imagined will pop up out of thin air – but those situations happen to everyone.
Make a point to LEARN from those experiences. I’m a big believer in the saying, “everything happens for a reason.” Though the lesson may not be immediately apparent – be open to the fact that there WAS a lesson there and be willing to learn from it.
Do not waste your energy focusing on the negatives, do not let those things steal your power, do not let them tear you down. Always remember that you’re not alone – we’ve all been there and it’s normal to hit various rocky paths along the way.
Keep your chin up, tell yourself (out loud, in writing, or internally,) you’ll come out better and stronger than before, and maintain the course. “Nothing worth having comes easy.”
Who is the wind beneath your wings?
My mother, an artist, dreamer, and a bit of a hippie, and my nephew, a hilarious little dude who never stops talking and compliments nearly everyone he meets. Between the two of them, there is no shortage of laughter, support, flattery, or creative inspiration in my life.
What's your advice to other women as they navigate the business world?
- Make sure you have someone there to catch you when you fall, to help you stand back up – and dump those who tear you down. For me, in the beginning, I relied most on my mother and my cousin, Sarah Bastille, an incredibly talented wedding photographer based in Boston. When I first switched into the wedding world, there were more than enough people to tell me that the industry is rough and the odds of making it were slim to none – but having those two positive voices in my ear helped me keep my head above water when things looked and felt impossible.
- Do not be afraid to make the jump into doing whatever it is you truly feel called to do. We’re all completely unique from one another and we have a purpose – to impact this place we live in with our unique gifts. Don’t put anything on the back burner because you don’t think you can do it, or it’ll be too hard, or “my friends and family will think I’m crazy.” Follow YOUR heart.
- Stay positive and keep your eye on the prize. As self-employed creatives, we need to work hard to move past the structures and walls society has put up around us. We have to work to silence that nagging voice inside us all, whispering that we’re not good enough, that it’s too hard, that we won’t succeed. We have to push that fear out of the pit of our stomach. We have a choice in the way we approach everything - either from a place of fear, a negative, or from a place of love, a positive. The most successful people in the world will tell you that they made it to where they are because they knew they were worthy and capable. They truly believed it. So, believe it. Believe in yourself, maintain a positive attitude, keep your head held high and a smile on your face and make the magic happen. Your thoughts truly can move mountains.