Spotlight: Melissa Vertosick

Entrepreneurial Spotlight

We couldn't be more excited to feature Melissa Vertosick, the loverly lady behind The Whole Life Approach.

Melissa has been a regular at Propelle events, bringing a quiet confidence with her. In fact, that quiet confidence seems to permeate pretty much everything she does—from running a business all the way through to the works of art she creates.

If you haven't had a chance to connect with Melissa yet, do yourself a favor and say hello. You won't be disappointed.

In the meantime, you can get to know her better through this very spotlight.



Melissa Vertosick

Name: Melissa Vertosick Business: The Whole Life Approach Job title: Certified Holistic Health Coach// Artist // Office Manager, Vertosick Construction & Design Website: Twitter: @MelissVertosick Facebook: YouTube:

Introduce yourself as if you were speaking from the cockpit. Welcome, Ladies, to Flight 157. Destination: Fabulosity. I am Melissa Vertosick, Certified Holistic Health Coach and Artist as well as your co-pilot for this flight. Please sit back, enjoy the delicious and healthy food (you can’t go wrong with any of today’s menu as it is all fabulous), and get ready to soar to better health. There may be a little turbulence on the flight but with me as your co-pilot, you will only feel small waves, like the gentle rocking motion of water while you are laying on a raft.

When did you earn your wings? I launched The Whole Life Approach in January 2012. Most of that first year was really all about getting things in place while figuring out how to put out newsletters, update the website I had from my school, and things like that. I had a couple clients who were friends of mine, and towards the end of the year I partnered with Valentine’s Health & Healing Services to see clients there. Last year I saw professional and business growth with getting clear on my focus being Type II Diabetes management and prevention as well as the health of the endocrine system, more clients, a new website, finding my voice on my blog, the launch of my e-course, retreats and wellness fairs, and a new opportunity at S’eclairer to see clients there as well. Whew! Talk about a fabulous flight!

If you could name a nail polish color after yourself of your business, what would it be? Silver Moon. I envision it to be the color of a pearl. I love that there are layers of colors that can be seen just under the surface. I also associate it with elegance, grace, and fluidity.

Not all flights are smooth. Tell us about how you handle turbulence in your business and life. Both 2012 and 2013 provided a ton of turbulence. It is bound to happen with starting a business, working at another business, serving as President of the Board for the Associated Artists of Pittsburgh, and trying to have a life. I have an immediate approach: nap. It only needs to be 15-20 minutes to reset my perspective. Other things I incorporate are hot baths, having someone to talk with (so crucial!!), and a monthly massage.

Who is the wind beneath your wings? My boyfriend has been my steadying point. He has supported all the diet and life changes I made before becoming a holistic health coach as well as cheered me on through my schooling and starting my business. He cooks meals for us when my schedule gets really busy, leaves the house for an entire day when I need to be alone to focus on my business or house, and keeps me accountable in taking care of myself rather than working so much. Being a creative person, once I start working on one of my many ideas I can totally lose track of time and work for much longer than I should.

My parents have always been super supportive in everything I do. They support me even when they may not understand what I am doing or how I will earn money from it. My art is definitely one of those things. I know that they are always there when I need guidance. It has been very helpful to work for my Dad’s business all these years for the flexibility that I sometimes needed with installing work and now for my health coaching practice.

What's your advice to other women as they navigate the business world? Develop a team. Having a team doesn’t mean employees necessarily, but rather gather around you people to support you in different ways. It can be hiring a business coach (that was one of the best things I did in 2013!), getting involved in a mastermind, or having someone you know you can call upon at any time to talk. Realizing what areas you need technical expertise and finding people to fill those areas is also a huge stress reliever.

Schedule time for yourself. This one took me some time to get. In some ways I thought about my business as time for myself. But I had to realize that to be my most productive and creative, I needed time for things that had nothing to do with my business or work. Acupuncture, as well as monthly massages, are just a couple of ways I keep self-care on my schedule. Burn out is not fun and it can be really hard to overcome. It is best to prevent it from happening, especially when starting out.