Spotlight: Lisa Johnson

Entrepreneurial Spotlight

We are super excited to introduce you to the fan-ta-bu-lous Lisa Johnson, owner of Good Dog Club.

We first met Lisa when she stepped into our Propelle Mastermind Group early this year. To say we were blown away by her gentle and loving spirit, her insane wisdom, and her no-nonsense approach to business would be an understatement.

We have loved watching Lisa grow—both personally and professionally–and feel like proud mama's watching her take flight.

We hope you enjoy getting to know Lisa as much as we have. And if you ever need help with a dog (or cat, or ferret) that has behavioral issues or needs help with socialization, Lisa is your gal.




Name: Lisa Margot Johnson Business: Good Dog Club, where any pet can be a good dog Job title: Owner Website:

Introduce yourself as if you were speaking from the cockpit. (side bar: the fact that I haven't been on a plane in YEARS is about to show. Trying hard to remember what they say!)

Greetings all and welcome to the Good Dog Club, where any pet can be a good dog! Be they free roam or caged, feisty or calm, trained or a work in progress, the GDC is ready to provide YOU with the tools that your companion needs you to have so that their light can shine. Buckle up, the ride does get rocky at times since that lack of shared verbal language can slow down discussions and wreak havoc in a  mind seeking control. Working with animals is like shooting at a moving target as their focus, stimulus, and willingness to express their inner good can take time to evolve. Hand me the leash (or the key to the cage) and allow me to be the teacher and interpreter for a moment, while getting to know what motivates your pal through shared affection, exercise, romps, and, dare I say, the occasional "sit and stay."

When did you earn your wings? Mine was, essentially, a two part launch. The first took place 3 years ago when a business partner and I took over an existing business after working in it as contractors for several years. Finding that our communication styles were incompatible for the long haul, we decided in 2012 to go our separate ways, dividing that client base between us. She kept as her own the business name and website we co-owned; I took the plunge, starting fresh. The Good Dog Club officially opened for business on 1 January 2013.

If you could name a nail polish color after yourself of your business, what would it be? (No More) Bad Dog Blues. While most companion animals' people don't like it when they are bad, I love a little bad in a dog (or cat, rabbit, ferret...). I love the undomesticated aspects of any creature.

Not all flights are smooth. Tell us about how you handle turbulence in your business and life. I tend to be a writer, list maker and a talker when things get rocky. I free write on specific questions or problems encountered to see what gems are buried under a pile of uncertainty. When choosing someone to have a conversation with, I deliberately look to people who will challenge me to push through my fear, have the insight to help me identify the real problems, then urge me gently forward to make my plan AND take action. If the turbulence involves another person(s), I am careful not to go to someone who quickly signs on to my side of the situation or conflict as, more often than not, the truth sits firmly between two parties in conflict. If life has taught me anything,it's that there are times when I just have to muddle through for a bit until clarity comes. Muddling is uncomfortable and awkward, while offering the potential for great insight into what I am perhaps unconsciously bringing to the table. It also reveals approaches to solving problems which can't crop up in an overly controlled environment. Finally, if I am wrong, I apologize and if someone adds value to my life or a situation, I express my gratitude. Commitment to doing both has proven deeply liberating. I am reminded again and again that, while this business is a solo flight, I am anything but alone.

Who is the wind beneath your wings? In this world, my son, definitely. He reminds me daily why I do what I do. Also my father and my grandmother, both passed, whose unconditional love and support for who I am knew no bounds.

What's your advice to other women as they navigate the business world? Be willing to revisit your flight plan without judgment and without tossing the whole thing out because your vision for the trajectory was not quite accurate. Building takes time, whether you are building a client base, sense of confidence, or the clear understanding of how to create a balanced life while realizing your dream. Give yourself that time---and work smart while you are doing it. Celebrate successes, large and small.

Last note: love love love those rare days off. You will need time to let your mind wander a bit, so take time when you can. Refresh your spirit then get back to work with a new perspective. Enjoy!