We're excited to be launching a new feature as we enter the second half of 2016. It's called Rockstar of the Month and is a place for us to feature the amazing women in our Rock It! community.
Kicking it off for us is Eryn Morgan Goldman of Eagle + Mouse. Eryn has been with the Propelle community since the early days and we've been honored to work with her in a number of capacities.
Eryn's superpower is marketing — helping to give women the confidence to share their gifts and talents with the world — and we cannot wait to see where she takes Eagle + Mouse. See below for an interview with Eryn and learn why she chose to name her business what she did, what the heck authentic marketing really is, and her best tips for marketing your own business.
Name: Eryn Morgan Goldma
Business: Eagle + Mouse
Job title: Coach & Marketing Strategist
Can you share a bit about your journey into entrepreneurship for those that may not be familiar with you or Eagle + Mouse?
I started Eagle + Mouse in 2015, but I've had several "practice" businesses spanning back as far as 2012, because I've always wanted to be my own boss. Upon beginning my most recent endeavor, I took all the lessons I learned and folded them into my current company with the #1 goal of helping women entrepreneurs be authentic in their marketing. Discovering and creating this business took patience and persistence. If I hadn't had a series of false starts and learning experiences, but continued despite the disappointment, I wouldn't be here today.
How did you come up with the name for your business?
This business had a different name when I started it, but because of a potential legal situation that arose with the original name, I decided to change it in March of 2016. In considering the new name, I thought back to a conversation I'd had with a fellow entrepreneur several months before. I'd been describing what I do, and how I'm different from other coaches and consultants providing services in the market today, because I'm not just a coach who sits on the sidelines dispensing advice. I'm a strategic collaborator. I have the ability to provide big picture perspective and strategy, but I also get into a business, learning it's quirks and letting the tiny details inspire action.
After hearing the explanation of my services this entrepreneur aid, "so you're like an Eagle and a Mouse." That comment stuck with me and drove me to research animal totems and the energies behind those particular animals. When it came time to change my business name, I immediate took the leap and registered eagleandmouse.com. then went to work to bring my whole self, completely authentically, to the new brand. My services are embodied in the spirits of these animals, and I'm attracting ideal clients from the start.
Talk to us about authentic marketing. How is that different from the more classic marketing tactics out there?
f you're a small business owner providing goods and services to the marketplace, your customers care about you. They want to get to know you. Authentic marketing is about engaging and creating connections with people. It's about listening and showing up as yourself to serve in the most honest way you can. People can sense energy. I believe that each business owner can hand pick strategies that will work best to connect with their audience, and that while big business can be a model, it shouldn't be your only model. You are unique. Your marketing should be unique. It's ok to be yourself and to aim for deeply connective marketing.
What has been the biggest challenge for you in your first year with Eagle + Mouse?
vercoming fear. I've played small because I've been afraid of the reactions of others. I want to be liked 100% of the time, so I've refrained from saying what I really think or making bold statements. I've had to do a lot of work on myself to continue taking action despite this fear, but I can see evidence that each time I say what needs to be said, I'm getting a great response. It's hard to accept that if I'm being my whole self and not holding anything back that there are people who won't like me because of my honesty, but if I'm not ruffling some proverbial feathers, I'm not doing what I've set out to do. I'm not here to maintain the status quo; I'm on a mission to shake things up.
What has been the most surprising?
It's surprising to me how reluctant business owners are to invest in their own success. I've been using my dollars, even when I didn't have "enough" of them, to invest in myself and business since 2010. It's become second nature for me to invest in coaching, training, and education in areas where I need support. If you look at successful women entrepreneurs, many of them have coaches! So in an effort to move closer to my version of success, I continue to invest in myself. It's frustrating to me that other women business owners don't ask the question, how can I afford to invest in myself.
We are big fans of your Instagram feed. How have you been using the platform to grow your online presence and connect with other like-minded folks (or potential clients)?
think about Instagram like an art project. It's fun! I'm able to be 100% myself. I know that engagement can make someone's day, so I always strive to be kind and encouraging by leaving real comments and not just likes. I've definitely made friends on IG, and that's really my only aim. If someone gets a good feel for the kind of person I am from following and engaging with me, it's a great first step connection should they want to work together. If you like me on Instagram, you'll like me in real life.
Famous last words... What advice would you give to women who are looking to make the most out of their marketing efforts?
Connections are key to your business success. It's people who will move your business forward by buying, sharing, commenting, partnering, and hitting reply. Focus on engaging with your audience and treating them well. Marketing is just creating energy, so strive for positive authenticity and you'll discover what works best for you.