Spotlight: Diane Walter


Propelle Entrepreneurial Spotlight

We'd like to introduce you to a fabulous, smart, sassy, and sharp lady. Her name is Diane Walter, and your life will be forever better for knowing her.

We got to know Diane (and all of the layers of her badassery) in the Propelle Mastermind. Her insights were almost as amazing as the dresses she wore (which is saying a lot).

And know it's your turn to get to know Diane.


--- Diane Walter

Name: Diane Walter Business: Digital Marketing Job title: VP Director of Digital, Mullen Pittsburgh // Owner, Walterama Linked In: Twitter: @walterama Vizify:

Introduce yourself as if you were speaking from the cockpit. Good evening, folks. Welcome to Walterama Flight 027 with nonstop service to awesome. Did I mention I'm afraid of flying? Never mind. Have a peanut!

When did you earn your wings? For the last 20 years, my day job has been advertising and marketing with various agencies in New York and Pittsburgh, as well as brand management for companies like Del Monte and American Eagle. I've provided after-hours integrated marketing support to local and women-owned businesses for the last decade, but finally made it official this past year and established my LLC, Walterama.

If you could name a nail polish color after yourself of your business, what would it be? Pixel Perfect

Not all flights are smooth. Tell us about how you handle turbulence in your business and life.  I've suffered from anxiety since I was in college. It can be limiting, debilitating, and all-around sucktastic. I'm lucky to be married to my best friend, Ed, who always has my back and reminds me that I'm a tough guy. When something scares me, I do it anyway to show the fear who's boss. As the adage goes, fake it 'til you make it. It's the story of my life, and it's taken me lots of interesting places so far.

Who is the wind beneath your wings? My husband, my kiddos, my mom, and my amazing network of friends and unsavories throughout this lovely city. We lift each other up, over and over again.

What's your advice to other women as they navigate the business world? 1. Your network is your lifeline. Never stop growing and nurturing your connections. It really is all about who you know. 2. Never be afraid to speak your mind and stand up for what you believe in. You can always walk away from a situation that's not giving you what you need. Another door will open. 3. Take your passion, and make it happen. Preferably wearing leg warmers. And dance, dance, dance.