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Prior to starting the Propelle Mastermind, we had each been a part of several different styles of Masterminds.
Emily was formally introduced to the concept during her health coaching certification program. Before that, she was a part of several informal groups (some local and some virtual) that acted in the same way. Each time she participated in a group, her business would shift in powerful ways. She would learn new techniques for growing her business, get support around ideas or product launches, and expand her network exponentially.
Kate's first mastermind experience was a formal year long program organized by Christine Kane in Asheville, NC. She was assisting her mother with the marketing of her book and the time, and she was blown away by the experience. Major shifts in spirit and energy happened over the course of a year, and the people who were following through (and actually doing what they said they would do) were seeing some straight up results. She knew she wanted to help create more experiences like this especially in Pittsburgh.
Together we have participated in online group masterminds lasting for 12 weeks, and we currently organize a small personal one that meets by phone weekly. And then, of course, we launched The Propelle Mastermind. Each group has been a powerful example of what happens when you bring focused attention and love to your business. It has also allowed us to test out different styles, sizes, and structures and see what has been most effective.
What follows is our how-to guide for setting up your own group, based on our experience over the years.
#1: GET SOLID ON YOUR STRUCTURE.
Before you can begin finding people to take part in your group, you have to get super clear on what your group will look like.
Some questions to as yourself:
- Will it be in-person or virtual?
- How long will you meet?
- How will you meet (by phone, Google Hangout, Skype, at the local coffee shop, in a private meeting space)?
- What is the frequency of your meetings?
- Will this be an open-ended group or a time-limited one?
- Do you want everyone to be in the same industry or a variety of backgrounds?
- How many people total do you want to have in the group?
- Will there be any other special requirements (income minimums, side hustles only, full time entrepreneurs, etc.)?
- Will it be something that is paid or will it be on the honors system?
- Will everyone get equal time to present, or will someone be in the "hot seat" each meeting?
Once you can answer those questions, you're ready for Step 2.
#2: FIND YOUR PEOPLE.
Once you have your ideal structure in place, it's time to begin finding the right people to fill the group. It may feel daunting to reach out to strangers, and that's okay. The key here is to feel the fear, and do it anyway.
Some questions to help you pull together a list of potential people:
- Who do you already know that would be a good fit for your group?
- Who have you worked with in some form through your business and want to cultivate a deeper relationship with?
- Who do you follow online that you love, admire, and/or want to learn from?
- Who do your friends follow online that you love, admire, and/or want to learn from?
- Who would be a total dream to collaborate with, partner with, or be connected with in some form?
As people start to come to mind, write them down. Once you have 10-15 people you're ready to move on to Step 3. If you're having trouble, you can always ask the people you do have on your list for suggestions of other people to connect with.
#3: REACH OUT.
Now that you've gotten solid about the details of your mastermind and figured out who you want to invite to take part, it's time to reach out! A well-crafted email is in order.
Some things to include in your email:
- Why you think they are awesome or how you are connected to them
- The details of the group.
- Why you think they would be a good fit.
- A brief bio about yourself, including links, and what you would bring to the table.
- Who else (if anyone YET) is a part of the group.
- Thanking them for their time, and that you'd love to stay connected no matter what.
Continue reaching out until you've filled all of the spots in your group. If you're still struggling to fill the spaces, now would be a great time to ask for those suggestions, or have a mutual connection reach out on your behalf.
#4: START KICKING ASS AND TAKING NAMES.
Now that you've filled your group with amazing people, it's time to get to work. We've found it incredibly helpful to rotate a time keeper and a leader, so that everyone gets a chance to take part in the group.
Some things to consider adding to your meetings:
- Start by having everyone share a recent win.
- End with each person choosing 2-3 actions items to work on between meetings.
The rest is up to you!
Have you ever started a mastermind group of your own? What has worked well? What would you do differently next time?
And if you'd rather not go through the aforementioned steps to start your own Mastermind, you can always check out ours.