How to decide if bartering is right for you.

Chances are high that at some point while running your own business, you'll be asked to barter or trade for your services. Here are some tips for how to decide so you won't be caught off guard. |

Chances are high that at some point while running your own business, you've been asked to barter or trade for your services. And while there is nothing inherently wrong with the concept, we believe that there is a time and a place for it.

With that in mind, here are some things to consider the next time you're asked to barter.


  • You are generally interested in and excited by the opportunity.
  • It feels like a great fit for BOTH parties.
  • You would have willingly spent money on whatever product or service that you're being asked to barter for.
  • It would allow you to get in front of more of your dream clients.
  • You would get a really killer testimonial or are looking to try out a new product or service.
  • It feels like an even exchange. (Note: this doesn't inherently mean it's the exact cash value or hour for hour exchange.)
  • There are clear parameters around what is expected from BOTH parties.
  • It's another professional or key individual that could become a really solid referral source.


  • You feel an impending sense of doom, annoyance, or general unease about the offer.
  • It feels super one-sided or like you'd be getting the short end of the stick.
  • You don't have the time to dedicate to provide the same quality service you would for a paying client or customer.
  • It's open ended or super vague about what is being traded or offered on either side.
  • Filling up all of your available time with free work would prevent you from taking on paying clients or creating new work.
  • You have little to no interest in what's being offered.

Anything you'd add to the list? Leave a comment below and let us know what helped you make the decision to barter or not!