We first discovered the badassery that is Kyshira Moffett when her conference, Hustle Her Way popped up on EventBrite under an event we were planning earlier this year. We knew Kyshira was a kindred spirit when we saw that her branding was everything hot pink, black, and white.
Of course, we also found out that she was a serious mover and shaker, making amazing things happen in Pittsburgh in a very short period of time. When we finally met her in person, we were taken aback by her business savvy and impressive ability to get shit done.
All of this to say, Kyshira is one talented lady. She's smart, sassy, and incredibly driven — qualities that are key to running a successful business in this day and age.
We hope you enjoy getting to know Kyshira as much as we have.
What is #HERmovement and what was the impetus behind creating it?
#HERmovement represents the lifestyle of the busy bombshell — the young professional go-getter who is driven, fearless and thinks globally. I created it because I wanted to provide a platform for the multifaceted and unreasonably ambitious woman. She's career driven, entrepreneurial, and also has an interest in pop culture and/or fashion.
When the site launched 3 years ago, it started a a career advice blog, 2movesahead.net. My goal was to help people stay two moves ahead of the competition. It was created because my peers continued to ask for a career advice and I felt it'd be best to put it all in one place. As I've grown, the brand has evolved.
Talk to us about working with Millennials. What is it about this group of trailblazers that inspires you?
Well for one, I'm apart of this group! My friends who are outside of this demographic tell me I have accomplished I lot for a 25 year old. I, on the other hand, feel that I'm just scratching the surface and know that many of my peers feel the same way. We're all on this path of pursuing excellence and making a difference. That alone is enough inspiration to keep me going on tough days.
Between #HERmovement, your position at a business school for career management, and recently putting on a conference (and the thousand other things you do), how do you strike a balance between everything you do?
There is no such thing as balance for me. Its all about prioritization — what has to get done right now and what can wait. I share a lot of my time management hacks in my podcast, and have several systems that include my iPhone calendar, a planner and simple action list that helps with day to day organization.
We always see you sharing great content on Twitter, Instagram, and Periscope. Which begs the question. How much time do you spend planning, writing, recording, and posting on social media each week?
This is a tough question to answer! I would say 85% of the postings you see are scheduled at least 2 weeks in advance. This allows me to take time away from social media when I need to, but still be present. Additionally, when I am on social media, I can spend my time engaging with my audience as opposed to worrying about promoting my latest blog post. I use a social media management tool called Buffer to assist with this.
As for content creation, I am always creating content. Every single day. I have content that I haven't shared or posted yet, but at some point I know it will come in handy.
As a creative, I get inspiration from the most random of things so I carry a journal with me and have a lot of random notes in my Iphone. I also have a schedule for Periscope to keep me accountable to my audience, but I only 'scope one a week. It doesn't take too long to create video content because I free form it most of the time. I'll jot down a few points that I need to say, but everything else is improv.
What has been the biggest challenge for you over the course of running your business?
Learning to sell! Entrepreneurship wasn't my goal even though I was consistently being called for my services. I struggled with figuring out pricing, packages and how to sell. I'm still working on this.
What has been the most surprising?
The loyal tribe of readers that I've built has been the most surprising. I didn't anticipate the level of success that #HERmovement would get to. I frequently get emails from women I don't know who tell me how something I wrote helped them or changed their prospective.
Someone once wrote me a touching note on how they appreciated my authenticity and how I remain true to myself. Even though I've grown, it feels natural and real. Its humbling to know that simply being yourself, encourages others to be themselves, too.
Your motto — feel the fear and do it anyway — is one that we are big fans of. How do you find this taking shape in your life and how do you encourage others to do the same?
It takes shape in the form of the opportunities I accept and the risks that I take. Get this, I probably speak in front of audiences at least once per month, but I am scared of public speaking! How odd is that?! The butterflies have yet to go away, but here I am, feeling the fear and doing it anyway! I challenge myself to write down the best and worst outcomes of everything I want to do. If the good outweighs the bad, I'm all in it. I frequently encourage my friends to do the same. If you don't want to be held accountable for a goal, I'm probably not the best person to tell.
Famous last words... What advice would you give to women who are looking to create a movement of their own?
Do it confidently, authentically and fabulously. Do not worry about what others are saying or not saying. Its interesting how the deafening silence of those close to you, hurt more than the loudness of the naysayers. Either way, as long as you are staying true to your purpose, everything will fall into place.