When I first got into health coaching, I was scared shitless.
I had no idea how to talk about what I did, let alone ask someone to pay me to do it. I just knew that I had to look and sound professional in order for people to take me seriously.
After all, that’s how it worked in the corporate world.
So I went to work on a creating a business that was clean and professional. I chose a name, created a logo, and started writing content for my website. I even talked in the royal we to make myself sound bigger, better, and more impressive.
I wrote what I thought a health coach should write about—why kale was good for you, how to get more superfoods in your diet, and about the latest food trends.
Don’t get me wrong, all of those things are fantastic if you are passionate about them.
In fact, I was boring myself with what I was writing about.
I was also feeling like a complete and utter failure because I couldn’t get anyone to sign up for coaching. People weren’t connecting with the message. They were confused by who I was and what I did. And I wasn’t connecting with the people who were coming to me.
At the same time, I was also keeping a food blog called the Reluctant Vegetarian. It was fun, snarky, playful, and full of stories about myself and my journey. People were engaged, excited, and inspired. I was too!
When I was finally able to take a step back and see what was happening, I wanted to kick myself.
I was censoring myself to the point of no return.
Once I realized that censoring myself was actually hurting me in the long run, I knew it had to stop.
I took a look at what was working on both sites, and what wasn’t. I came up with a plan on how to merge my online presence into one cohesive spot, and focused on making it a true reflection of who I was as a person and as a health coach.
I wanted the language I used on my website to be the very same language that I used in real life.
Most of all, I wanted there to be consistency between the way I presented myself online and how I interacted with people offline.
In order to do that, I had to stop censoring myself and start sharing the parts of myself that were necessary for me to do my job.
The more I share of myself, the more others feel comfortable to do the same.
When I stopped worrying so much about sounding professional, I was able to get down to business and actually be a professional. My business began to boom. And I was attracting the kind of clients that light me up and energize me.
I also found that when I applied this same mentality to my personal life and relationships, big ships began to happen there as well.
To paraphrase my girl Oprah, this is what I know for sure: Share your story. Someone out there needs to hear it. Mistakes, slip-up’s, and all.